About – Thorburn

Up to 90% of our decisions are made by emotions. It’s statistically significant.

The DNA of a brand is its belief systems. Once you form a belief system, you attract others who share your beliefs. Getting to the roots of these systems is what we do. Through inspired, authentic stories, we connect emotionally with people who share those beliefs.

Our Beliefs

Thorburn creates brand-led stories with insight-crafted narratives, told at magic moments when people are open to letting your story touch their hearts. It takes courage, guts and downright bravery to put your beliefs out there and know that not everyone will agree. But your most passionate followers are incredibly powerful. We’ll go first. These are our beliefs:

Bravery

We believe it’s better to be honest than to be cool, that being brave has risks, but mostly rewards, and safe is best for health and driving skills, not creativity.

Be True

We are artists, musicians, authors, night owls, math geeks, gamers, hockey nuts, bakers and wanderers who embrace diverse, multicultural thinking in an identity-fluid world. We believe celebrating the diversity among us connects us to the diversity in our world.

Creativity

We believe creativity solves world problems, truly. Imaginative thinkers, dreamers and the fearless solve human problems, create new businesses, inspire leaders and fuel change.

Value

We believe in adding value to people’s lives while adding business value to clients. When people love a good product, a service, an institution, businesses flourish and consumers’ lives are made better.

Learn

We believe there’s no better investment than in growing our own skills and competence. We support, promote and encourage self-development, mentorship and ongoing education, every single day.

Heart

We believe work can be hard, so you've got to love what you do and who you work with. So, yes, we love our work, our clients and each other. Sappy, but we’re OK with that.