As AOR, Thorburn created a richly designed brand campaign for premium bathroom and kitchen brand DXV. The campaign sought to capture the beauty of DXV products, while challenging interior designers and consumers to reimagine and elevate the everyday in their homes. The work spanned print, digital and social media, along with sponsorship and product placements in four show homes across the country.
Given the influence of interior designers and style-makers on consumers, renowned designers were asked to reimagine four design movements, or eras, in four iconic cities, each one an architectural gem known for its distinctive style. Each designer worked with an era and a city – Golden Era New York City, Mid-Century Modern Palm Springs, Contemporary Miami and Classic Charleston – and had total freedom to design with DXV product.
In partnership with world-famous designers, DXV brought curated collections to consumers, making it easy for them to purchase pieces reflective of their style and that elevate the bathroom and kitchen spaces in their homes.