These are perhaps the most challenging yet inspiring two words you could tell your staff.
Those of us who work in the creative industry believe ideas are our currency. It is the ideas we bring to our clients that inspire, challenge, change behaviors and perceptions. This is what we ask our clients to do—to be brave, to embrace risk, to stand for something. The truth is that in some cases, it is we who are often least willing to take those risks, to challenge the status quo. So as a creative leader, how do you tear down those walls of resistance, not just for creative staff but also for the entire fabric of the firm?
Change and ideas are not always easy. The truth is usually provocative.
It takes a fundamental and cultural freedom in a firm to bring forth the best ideas, the most authentic and impactful solutions. To create a culture of ideas, a culture that embraces failure, to be wrong. Ideas and creative solutions don’t usually follow a linear path. They are a synthesis of many failed ideas and conversations that embrace all points of view – that build, come together and challenge the expected solutions.
We often say that you will do your career-best work at The Thorburn Group, but that comes with responsibility – responsibility to embrace a freedom. A freedom that expects you to be your best, and expects your work is the best that it can possibly be. That destiny cannot be fulfilled with a process or with fear of failing –or even worse, with consensus. It is fulfilled when you believe, the people around you believe and our clients believe that it is worth the passion and the effort that it takes to bring a great idea forward.
So imagine an entire company built on that premise. An ethos built not on selfishness but sacrifice, a highly successful business that defends the humanity and individuality of its people. A place where creativity is celebrated and ambition is anchored by integrity.
That is what I imagine, that is why I come into the office each day. To not only protect the culture of freedom, but to be part of it.