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Ideas Versus Information

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© 2023 Thorburn, a Stamats Company
Ideas Versus Information

Why are ideas important? Ideas inspire and motivate us. Ideas challenge our perceptions and behaviors. Take, for example, Apple’s “Think Different.” It empowers people to make a difference or even change the world. It's an invitation into a mindset, or a movement, that leads to actions and results. Now that's powerful.

If ideas inspire, aspiration is what gets our audience to feel connected to our ideas. To say “that’s exactly how I feel” or “what I need.” Aspiration creates desire to be a part of an idea and act upon it.

How important is it, then, to educate our audience? To create a bigger conversation? Information helps unpack and lend credibility to our ideas. Information can also be transformational, leading to a deeper understanding and insights that enable a brand to better understand its audience and create better products or services.

Thorburn
Minneapolis, MN
[email protected]
800.610.6180
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© 2023 Thorburn, a Stamats Company
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