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A President’s Case: Why Institutional Branding Is Worth It

A President’s Case: Why Institutional Branding Is Worth It

Is there a ROI case for higher education brand marketing? Yes.

Rebranding Your School: When Is the Time Right?

Rebranding Your School: When Is the Time Right?

Is it really a rebrand or is it more a discovery to reinvigorate or refresh your brand?

Getting Strategy Right

Getting Strategy Right

What does strategy mean, really? Here’s a great analogy.

Celebrating a 19-Year Partnership

Celebrating a 19-Year Partnership

A 19-year love affair with a client that’s more than cold, hard porcelain, they’re safety, comfort and love of home.

What Does the Business of Inspiration Mean?

What Does the Business of Inspiration Mean?

For people to connect with your brand, you need to connect with people and inspire them.

Dunwoody Campaign Launches

Dunwoody Campaign Launches

When you’re an active learner, a doer, a go-getter, you go to Dunwoody.

Inspired Higher Ed

Inspired Higher Ed

Client Eastern Illinois makes headlines new inspired work that’s working to increase enrollment.

The Promise of Good

The Promise of Good

You probably don’t know where most of your organic oats come from. Now you do.

Style, Elegance, Elevating the Everyday in a Campaign for DXV Luxury

Style, Elegance, Elevating the Everyday in a Campaign for DXV Luxury

Reimagining design eras in a reimagined campaign for DXV.

Dreamers Never Sleep

Dreamers Never Sleep

To think, create, make, and solve, you must go beyond…lick the bowl.

Ideas Versus Information

Ideas Versus Information

Ideas create the inspiration, aspiration gets the audience to feel connected, and information invites deeper understanding.

How Brands Create an Enduring Messaging Strategy

How Brands Create an Enduring Messaging Strategy

Just about the time you’re tired of it, your audience is just getting it. Don’t short-change messaging just as it’s reaching impact levels.

Seven Sins of Higher Education Brand Management and Why She Matters

Seven Sins of Higher Education Brand Management and Why She Matters

Are you fully living the brand out loud so can get her to enroll in your university?

Free Yourself

Free Yourself

Free yourself to create new ideas and accept that failure is part of the process.

Something to Celebrate

Something to Celebrate

Award season has arrived and, with it, more top awards for Thorburn.

Tell, Don’t Sell

Tell, Don’t Sell

Great stories happen to people who can tell them.

10 Rounds With Our CEO

10 Rounds With Our CEO

What goes on in Bill’s brain? Does he ever sleep?

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