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American Standard

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© 2023 Thorburn, a Stamats Company
American Standard:
Living in the Heart of the Home
Client
American Standard
Capability
Brand, Campaign, Digital, Film & Motion, Print/Marketing
Category
Home, Retail
“In a world where anxiety and uncertainty are at the doorstep, home, and the rooms and products within, offers a sense of emotional safety and comfort unavailable elsewhere.”
Kantar Research
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:30 Brand :15 Pants :15 Which is Worse :15 Muffin
Exceeded digital/social CTR benchmarks by MORE THAN 30% upon initial Love, American Standard campaign launch. (That’s love, indeed.)
Here for ALMOST 150 YEARS, at the center of the flow and swirl of everyday life, is American Standard.

Love, American Standard

Once the global leader in plumbing products, the American Standard brand had lost its sparkle and was considered basic and boring among a new generation of homeowners. To shift perception from “my grandma’s brand” to “a brand for me,” American Standard reignited brand desire by leveraging its deep understanding and connection to life in and around America’s bathrooms and kitchens.

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Thorburn
Minneapolis, MN
[email protected]
800.610.6180
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