Once the global leader in plumbing products, the American Standard brand had lost its sparkle and was considered basic and boring among a new generation of homeowners. To shift perception from “my grandma’s brand” to “a brand for me,” American Standard reignited brand desire by leveraging its deep understanding and connection to life in and around America’s bathrooms and kitchens.
Living in the Heart of the Home
Brand, Campaign, Digital, Video, Print/Marketing
“In a world where anxiety and uncertainty are at the doorstep, home, and the rooms and products within, offers a sense of emotional safety and comfort unavailable elsewhere.”
Here for almost 150 years, at the center of the flow and swirl of everyday life, is American Standard.
Home is both a physical space and the emotional connection we have to it.