Of the five senses, hearing is our second most vital. Johns Hopkins Medicine has linked hearing loss to increased risk dementia by up to 5x. As hearing becomes more difficult, your brain has to work harder to register and comprehend what you’re listening to. This steals energy needed for memory and thinking. The nonprofit HIA works with the medical community and hearing aid manufacturers in an ongoing public service awareness campaign for improving hearing health: “Hear Well. Stay Vital.” The PSA campaign is the result of an “apple-a-day” strategy to rally humans everywhere to add a hearing check to their annual check-ups like vision and dental.
Hearing Industries Association:
Taking Control of Your Hearing Health
Brand, Campaign, Digital, Video, Print/Marketing
In 6 months, the campaign earned $2.5 million with nearly 30% airing on national and cable in the top 25 markets, including NYC and LA, and captured higher-than-average primetime slots.
Nielsen has consistently ranked the campaign in the top 10% of all PSA campaigns airing.