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Hearing Industries Association

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© 2023 Thorburn, a Stamats Company
Hearing Industries Association:
Taking Control of Your Hearing Health
Client
HIA
Capability
Brand, Campaign, Digital, Film & Motion, Print/Marketing
Category
Nonprofit, Healthcare
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Mild hearing loss doubles the risk of dementia. Good hearing health can help you stay engaged and keep your brain younger.

Hear well. Stay vital.

Of the five senses, hearing is our second most vital. Johns Hopkins Medicine has linked hearing loss to increased risk dementia by up to 5x. As hearing becomes more difficult, your brain has to work harder to register and comprehend what you’re listening to. This steals energy needed for memory and thinking. The nonprofit HIA works with the medical community and hearing aid manufacturers in an ongoing public service awareness effort for improving hearing health: “Hear Well. Stay Vital.” Thorburn worked with HIA to create a PSA campaign promoting an “apple-a-day” strategy to rally humans everywhere to add a hearing check to their annual schedule of preventative health check-ups.

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Thorburn
Minneapolis, MN
[email protected]
800.610.6180
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© 2023 Thorburn, a Stamats Company
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