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Joseph Marion

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© 2022 Thorburn, a Stamats Company
Joseph Marion:
Life Well Played
Client
Joseph Marion
Capability
Brand, Campaign, Naming/Identity, Print/Marketing
Category
Fashion, Retail
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Exceeded sales goals by 30% upon launch. (Yes, you read correctly.) 
Broadened Haggar distribution into new growth categories and opened doors.

Life Well Played

Founded in 1926, Haggar was and continues to be a pioneer in men’s clothing. The company invented standard men’s sizing, “wash ‘n’ wear” slacks, permanent press and double knit. The largest men’s pants maker in the world, Haggar sought to diversify with a golf apparel brand that embodied their values of honesty, integrity and fairness.

Inspired by the man who founded Haggar and lived those values, an all-new golf apparel label was born with his namesake, Joseph Marion. From golf course to club house, weekend to work, Joseph Marion is a one-of-a-kind mindset, a mantra to live a life well-played.

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Thorburn
Minneapolis, MN
[email protected]
800.610.6180
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