Founded in 1926, Haggar was and continues to be a pioneer in men’s clothing. The company invented standard men’s sizing, invented the “wash ‘n’ wear” slacks, permanent press and double knit. Considered the largest men’s pants maker in the world, Haggar is time-honored and well-worn. No gimmicks, flash or fluff. Just honesty, integrity, and fairness. So, when it came to create an all-new golf apparel brand, we looked to the man who stood for integrity and fairness, Joseph Marion Haggar. From golf course to club house, club house to weekend, and weekend to work, Joseph Marion is a one-of-a-kind mindset; an invitation to live life without compromise. To create a drive toward a life well-played. Where aspiration meet relaxation—this is the new tradition of Haggar. It’s your life. Play on.
Life Well Played
Brand, Campaign, Naming/Identity, Print/Marketing
Play the ball as it lies. Play the course as you find it. And play fairly.
Exceeded sales goals by 30% upon launch, broadened Haggar distribution into new growth categories and opened doors.