Analog was dead. Digital is king. And today’s world depends on digital and social media to connect and share. Polaroid, one of the world’s 10 most recognized brand names, had a special place in American history as the first way to instantly share a moment. But that was then. What about how? Well, instant fun has never been out-of-style. We tapped Polaroid’s “social legacy,” those decidedly instantaneous moments, to capture the imaginations, creativity and youthful spirits of a new generation. With Polaroid, it’s always been joy, giggles, stories, even love in an instant – and now, it those instants were both tangible (a novel idea) and sharable online and through apps.
From Analog to Digital Relevance
Brand, Campaign, Digital, Print/Marketing
Giggles, stories – even love – in an instant.
217% sales growth. 68% growth in database. 9 million impressions in 32 days.