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Wanderling

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Wanderling:
Nature Rewards the Curious
Client
Wanderling
Capability
Brand, Naming/Identity, Print/Marketing
Category
Fashion, Retail
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A baby brand made to stand up to unimaginable little adventures.

Wanderling: A Wanderer in Training

Wanderling, a private label apparel line named and developed for the retail store brand NEX (U.S. Navy), celebrates the enthusiasm, gusto and adventurous spirit of babies and toddlers.

Wanderlings — sweet, curious and determined little ones — wiggle, waddle, roam and explore, touching and sensing the world around them. When they land on their bums, they bounce right up, ready to roll over, wander and discover what’s just steps in front of them.

On this mission, they require comfortable clothes that stand up to unimaginable little adventures and wearable for endlessly staring at mobiles, banging wooden spoons, chasing butterflies and surviving crawls over hills and dales.

The brand’s mascot, a “stitching bee,” speaks to a determined nature as the bee wanders from product to product, stitching high-quality, durable and spirited apparel for wanderers-to-be.

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Thorburn
Minneapolis, MN
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800.610.6180
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