What Does the Business of Inspiration Mean?

For people to connect with your brand, a brand needs to connect with people. That sounds easier said than done, and that may be true. What many marketers overlook, as they try to create messaging that resonates with consumers, is how to be authentic and real. Today, consumers are both savvier and more skeptical. Brands that speak from the heart, espouse their purpose in a real and honest way.

Recently, we created a video to capture the spirit of some of our brands and the love they have for their consumers, a requited love that consumers have for them.